Single Protein
Diets for healthier,
happier pets.

We moved to Prime100 due to our toy cavoodle having sensitive stomach issues.
— Scott Dolby
Best pet food on the market. My dog has bad food allergies but is now happy and scratch free!
— Crag Milverton
I have a very fussy whippet puppy with a sensitive stomach and gets very bored with food. He loves Prime100 and I have never seen him eat so quickly.
— Marissa Minx

New to Prime100? Save 10%* on your first online order. Code: PRIME10

Products available online

Functional ingredients

Our products are made to suit the needs of your pets, and to ensure your pet has a true functional diet.

Single protein diets

We use human grade ingredients which are much more rigorously regulated than those typically used in the pet industry.


Our products are designed to assist in diagnosing, treating and preventing certain allergies in your pets.

Satisfaction guarantee

We offer a 100% satisfaction guarantee on every single one of our products. If your pooch doesn’t like it, we will replace or refund for free.

Vet recommended

Our collaboration with Veterinarian Specialists and Dermatologists ensures our diets continue to evolve with scientific research.

100% Australian made and owned

We design, manufacture and pack all our innovative, functional and targeted pet food in Melbourne, AU.

Find your nearest retailer or vet.

Our retailers follow the same approach as our pet products, carefully selected.