Single Protein & Complete Diets

Functional Ingredients,
Complete and Balanced.

How we improve your pet's well-being.

What is the difference about Prime100 Diets?

Prime100 carefully selects functional ingredients which provide health promoting benefits. We choose ingredients based on health, nutrition and the benefit of treating certain indications to ensure pet parents are getting the nutritious food they are looking for.

Complete and Balanced.

Prime100 meets the standards set by the AAFCO (Association of American Feed Control Officials) nutrition governing body and are formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles.

Single Protein Diets

Why Single Protein Diets (SPD)

Leaders in pet nutrition recommend Single Protein Diets and Limited Ingredient Diets to help eliminate potential allergens. SPD rolls offer a rich single source of protein which can assist dogs \ with food sensitivities. SPD rolls are considered low allergen due to the animal being exposed to one single protein.

Allergies & sensitivities

Prime100 choose novel proteins like chicken, beef, lamb, salmon & kangaroo for their limited antigen properties.

Cross-reactivity in allergic reactions can occur when one protein is similar to another protein. For example, if there is an allergy to chicken, there may also be a reaction to other poultry. Cross-reactivity may also result if an animal is fed multiple proteins simultaneously. For example, if the animal is fed a non-reactive or novel protein (e.g. alligator) along with a reactive protein (e.g. liver treats) an allergic reaction may occur to both proteins.

Protein rotation is really about variety. If consistently fed the same food, some pets may develop an allergy or intolerance to common ingredients (e.g. chicken, beef etc.). Rotation feeding reduces this risk because the ingredients are not present long enough for the animal to develop an adverse reaction. Prime100 aims to mimic the natural diet i.e. one protein present at any one meal.

Steam cooked for freshness

Every SPD™ Fresh Roll begins with a carefully selected single protein, blended with our ingredients with purpose and cold filled into the casing.

The fresh rolls are then steam cooked lightly to lock in essential nutrients and natural aroma and create a functional, fully balanced diet.

All rolls are cooled then chilled to retain maximum freshness for you and your pet.

Made in the USA

All our fresh rolls are made in the USA. All our fresh ingredients are sourced from American farms, primary producers and manufacturers with the exception of Kangaroo that comes direct from Australia.

Complete and balanced

The natural ratio of protein to fat and macro to micro-nutrients is retained from the nutrient dense ingredients. All Prime100 Fresh Rolls products meet the nutritional levels established by AAFCO.

Fresh and nutritious

The functionality of a fresh diet with similar nutritional profile to a raw diet.

No fillers

No added grains or fillers as no expansion is required. Perfect for hypoallergenic formulas.

Energy dense

Ideal for dogs to maintain a healthy weight and body condition.

Highly palatable

Suitable for inappetent and fussy dogs with a 100% satisfaction guarantee