Over a decade ago, our conversation drifted to the silent suffering of pets around the world. Unknown to most of us then, and still now, environmental factors and the foods we feed our beloved dogs and cats are causing allergies and day to day general misery. While scratching, itching, belching and back end complications might be commonplace, they are not normal and are likely to be the result of food-based irritations and allergens.
Veterinarians knew the problem and the clinical treatment so very well. A dermatology prick test that was difficult to line-up, prohibitively expensive and not always conclusive, or a food-based allergy diagnosis – novel proteins, elimination diets and then a diet-based treatment and maintenance plan.
However, this was more than most pets and their owners could manage, given nothing was available on the market and making a specific pet food diet from scratch was complicated, time consuming and an imperfect answer.
With a keen eye for innovation and a relentless pursuit for quality, we got busy leveraging our existing pet food expertise to develop a range of single protein and functional ingredient diets.
Working alongside a growing network of expert dermatologists, veterinarians, and nutritionists to create PRIME100 pet nutrition. A scientifically based range of functional protein diets for veterinarians and pet parents where every ingredient has a purpose.
Nutritionally balanced, delicious, and specifically designed to aid in the elimination of food-based allergens and indications, putting to rest the unnecessary silent suffering for our beloved dogs.
We could not be more enthralled with the opportunity to help pet and pet parents in the United States alike partnering with trusted pet speciality retailers.
As a proud member of the Pet Sustainability Coalition, we are committed to implementing sustainable business practices that minimize our impact on the environment and the communities where we do business. We believe sustainability is a critical component of any successful business strategy and are proud to say that we are taking steps towards a more sustainable future for our customers and the pets they love. PSC is a collaborative nonprofit that provides tools, educational resources and implementation support to drive environmental and social impact.
We like to think we speak for those who can’t speak for themselves, acting on their behalf to provide better ways and better days. It is important, enjoyable work and we love to see PRIME100 pets and their owners alike, happy, and out to play.
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