How We're Supporting The Community.

We’re a young, dynamic and invested team with a love for all types of animals, big or small - We're always looking for a way to give back!

We’ve given our packaging a makeover! Our SPD™ Air Dried & SPD™ Fresh Rolls now comes in brand-new packaging! Plus, we’re introducing our newest family members: Walter and his puppy companion. Look out for their adorable faces online and in-store. Same great nutrition, fresh new look – what’s not to love?

Meals Donated

to dogs in need and Australian pet rescues since 2015

At Prime100, we’re a young, dynamic and invested team with a love for all types of animals, big or small.

Our core focus is on creating products that will benefit your pets and make sure they grow to be fit and healthy and live a long and happy life.

When we develop our range, we do it in a very thought out way, working to ensure we provide options for all types of dogs and cats. That’s why we work with leading industry partners to introduce new, innovative and functional products to the Australian market. This ensures that both veterinary professionals and consumers, have access to truly functional diets that can assist dogs and cats with low to acute food sensitivities.

Prime100 is proud to work in partnership with veterinary specialists and scientists from leading Universities and dedicated facilities. Our collaboration with these industry experts from Murdoch UniversityMelbourne Veterinary Specialist Centre & Western Australia Veterinary Emergency and Speciality (WAVES) ensures our diets continue to evolve with scientific research which meets the needs and standards of pets.

Fueling Australia's Search & Rescue K9s

Australian Search & Rescue K9 Inc. (ASAR-K9) is a volunteer, not-for-profit organisation that train handler and dog teams to respond to emergencies to find people missing in the bush or country areas. ASAR-K9 are dedicated to this unique and valuable search service, provided to the community free of charge, available 24/7. As working dogs requiring high quality nutrition, we provide the K9s with food to keep them in the best condition.

Raising funds for The Petspiration Foundation

Empowering a better future for pets & people, The Petspiration Foundation are on a mission to shine a light on key partners and projects making lives better for pets and pet parents such as The Christmas Project, Guide Dogs Australia & POTH (Pets Of The Homeless). We're proud to have donated over $25,000 to this terrific cause so far and look forward to continuing the support of this amazing team.

Helping Paw Park Pet Resort get back on track

Unfortunately Paw Park Pet Resort's facility was wiped out twice during the floods of 2022.

We filled their fridges with a range of Prime100 goodies and food to help them re-establish their business and to make sure the dogs got the meals they needed.

Paw Park Pet Resort is now flourishing again and we are so glad to hear it!

Treats for the Murdoch University Animal Hospital

Just like humans, animals can require blood transfusions to survive. The Animal Hospital operates a fully-stocked dog and cat blood bank program, providing small animal veterinary patients with the best possible transfusion care.

We supply the Blood Bank with treats for fear free handling during blood donation and for pets to go home with post donation.

Search & Rescue with Search Dogs Sydney

Search Dogs Sydney provide and promote Search & Rescue and Recovery Canines, and Handlers, as a local resource in NSW to law enforcement, emergency management agencies, and the community in the event of an emergency.

We support their work by providing their working K9s with high quality food when they are in the field working.

Donating to Canine Welfare Australia

We were lucky enough to gift a wonderful pet food donation to Canine Welfare Australia for Christmas 2022. All the recipients were very happy with their goodies!

We love seeing these gorgeous boys and girls being #poweredbyprime with a big smile on their faces!